Bailey McCann, Opalesque, New York:

New York-based, portfolio technology provider, Imagine Software has launched the Imagine Financial Platform (IFP) and the Imagine Marketplace. Together, the solutions provide a portfolio management platform for financial professionals in addition to an App Store-like marketplace for fund professionals to access and build applications for their portfolios and strategies.

The Imagine Financial Platform leverages the full set of capabilities native to Imagine including its analytics and rich data universe to allow for the creation of apps that fulfill business needs in areas such as regulatory requirements, compliance, portfolio performance and monitoring, workflow automation, and reporting. Apps developed using IFP can be as simple as a pricing calculator or as complex as a comprehensive margining system and can be implemented in days rather than months.

“There’s a huge amount of data that goes on to the platform,” explains Steven Harrison, President and COO of Imagine Software, in an interview with Opalesque. “You can be running your client portfolio in one pane and then build and test apps in another pane, it�s the first set of solutions that allow for almost immediate implementation.”

Much like the iTunes App Store, consultants, developers, or financial professionals can build their own apps and add them to the marketplace once they have b………………….