Imagine Software Appoints Prosek Partners as Public Relations Agency of Record

NEW YORK, January 14, 2014 – Imagine Software, a leading provider of real-time portfolio and risk management solutions to the global alternative investment community, today announced that it has retained New York-based Prosek Partners (“Prosek”) as its public relations agency of record. Prosek will support ongoing efforts to raise awareness of Imagine Software’s overall brand and its suite of products while demonstrating how the company’s cloud-based integrated risk and portfolio management solutions can help alternative investors maximize returns, manage risk, achieve transparency, and gain operational efficiencies.

“We are at an exciting juncture in our company’s history as we celebrate our 20th year in business and also prepare to launch several innovative new products,” said Lance Smith, co-founder and CEO of Imagine Software. “Prosek’s strong knowledge of the financial industry and its roster of complementary clients, combined with its reputation for strategic creativity, make it the perfect choice as an agency partner.”

Prosek will provide services including media relations, strategic message development, executive positioning and content creation to support thought leadership.

Recently named 2013’s Most Innovative Technology Provider by HFMWeek, Imagine Software has a broad and deep track record of providing solutions to help investors make more informed decisions and drive better returns. Its Imagine Trading System has served thousands of traders and risk and portfolio managers, as well as operations and technology professionals across the world’s leading hedge funds, funds of funds, brokerage firms, asset managers, and investment banks, since its launch.

“In today’s environment, robust risk and portfolio management capabilities are critical to both asset gathering and alpha generation. Innovative offerings like Imagine’s real-time, integrated solutions help funds meet the requirements of multiple audiences including trading professionals, investors, and regulators,” said Russell Sherman, Partner at Prosek. “Our experience working with the same constituents that rely on Imagine’s products make this an ideal partnership. We’re excited to support the company in the next phase of its growth.”

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About Imagine Software

For twenty years Imagine Software has been a leading provider of real-time investment management solutions to the global financial community. Since launching the first cloud-based integrated portfolio and risk management offering—the Imagine Trading System—in 2000, the company has continued to guide the industry as an innovator.

The company’s robust suite of products also includes the Imagine Financial Platform, an environment that extends Imagine’s capabilities through Imagine Apps; the Imagine Marketplace, an online community for distributing and obtaining Imagine Apps; and the Imagine Risk Aggregator, a web portal providing greater transparency into investments.

Headquartered in New York City with additional offices in Cleveland, Hong Kong, London, and Sydney, Imagine Software is the trusted solution for thousands of users at the world’s largest hedge funds, funds of funds, brokerage firms, and investment banks.

For more information, visit or contact us at 212-317-7600, or follow us on Twitter and LinkedIn.

About Prosek Partners

Prosek Partners is among the largest independent public relations firms in the U.S., and one of the few domestic, mid-size firms that offers global capabilities through its London office and international network. Specializing in providing a full range of communications solutions to financial and professional services companies, the firm delivers an unexpected level of passion, creativity and marketing savvy. Prosek Partners’ “Unboxed Communications” approach brings breakthrough ideas to every client engagement.

Prosek is proud to have been named the 2013 “Corporate Agency of the Year” by The Holmes Report. The firm has also been named an Inc. 5000 Fastest-Growing Company for four consecutive years and a “Top Place to Work in PR” by PR News. Prosek Partners is a certified Minority- and Women-Owned Business. For more information about Prosek Partners visit or follow the agency on Twitter at

Media inquiries, please contact:

For media enquiries, please contact:

Laurenn Wolpoff
Prosek Partners
(212) 279-3115, ext. 219

Cathleen Ernest
Prosek Partners
(212) 279-3115 ext. 232

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